His emergence on the Nigeria’s music scene 10 years ago was quite dramatic. It, undoubtedly, signified a new dawn in the nation’s music industry. He introduced his own style, an up-tempo dance fusion of Afro-beat and electronic dance music. It was done in collaboration with his friend, producer and business partner, Don Jazzy. The then kindred spirits launched MO Hits; and in no time, the duo became a phenomenon. They broke records and revolutionalised the industry. This led to the company signing in more artistes on the label, including Wande Coal, Dr. Sid and many others.
Over the years, D’Banj has carted home several awards, including Best African Act at the MTV Europe Music Awards 2007. His achievement contributed to the African version of that award which he also won in 2009. Artist of the Year at the MTV Africa Music Awards 2009.
In fact, no major event was ever completed without his inclusion. Guys craved for him while girls fell in love with him and showcase their love for him by doing something crazy to him on stages. His album sold millions while his popularity soared higher and he made millions of naira doing what he know how to do best.
After this numerous awards came in and the young man career was hitting for the moon, he was signed on to international acclaimed star, Kanye West’s records label, G.O.O.D.
But shortly after the collaboration that many saw as one of the best things to have happened to the Nigerian music, the Ogun State-born talented music star parted ways with his partner, Don Jazzy, over what Society Happenings learnt were irreconcilable differences. Since the separation, Society Happenings gathered that his career has experienced a serious decline.
His popularity declined while his songs that hit the scenes like volcanoes no longer make serious impact. In fact, his 10 years anniversary in the Nigerian music scene that was celebrated few weeks back failed to make a serious impact expected of a star like D’Banj even with the importation of a foreign artiste, Amber Rose.